In the “Seibo’s Beginning” session, we covered how the first connection was established between Malawian locals and Japanese citizens visiting the country. That being said, you might be wondering “how” we continued to strengthen that bond that was established so many years ago. We would introduce three main reasons:

・A Large Number of Volunteers Are Sent to Malawi
From the initial stage, Japanese people like Sawako Nevin were heavily involved in the project, learning how they can best use their backgrounds to assist local operations in Malawi.

・A History of Mutual Assistance
Malawi and Japan have a longstanding history of supporting each other. Japan, once a developing country that benefited from international support after World War II, now provides aid to many nations, including Malawi. Even after the Great East Japan Earthquake in 2011, countries like Malawi, despite being impoverished, generously donated to Japan.

・Desire to Engage in Social Change Within Japan
Japanese society is gradually becoming more open to charitable and social contribution efforts. We aim to promote social change in Japan by organizing initiatives that support Malawi, hoping to inspire more people to participate in charitable activities while fostering a deeper understanding of global issues.

The link between Malawi and Japan, as introduced earlier, resonated with the staff and supporters who shared our mission. In 2016, Seibo Japan registered as a nonprofit organization (NPO). Since then, we have engaged with local directors from Japan and passionate volunteers to raise funds for school meals through events and outreach efforts.

Our Success with Volunteers

Thanks to the continued support of those who have supported our past outreach events and are invested in our philosophy, we are now able to provide hot school meals for over 17,000 school children in Malawi each day! Being able to support this many young people every day with secure access to a balanced diet at school is a fantastic opportunity, one we owe in large part to both our sponsors and volunteers who help to make our operations possible.

Warm Hearts Coffee Club
https://www.charity-coffee.jp/en/
We sell Malawian coffee and tea to support our fundraising, naming our products “Warm Hearts Coffee” after Malawi’s nickname, the “Warm Heart of Africa.” Coffee beans are procured with the help of Ataka Trading Co., Ltd., roasted, and shipped by Live Coffee Co. The proceeds go directly to funding school meals in Malawi. This initiative is also used as educational material for schools and CSR activities for corporations.

Educational Initiatives
・Connections with Schools
We conduct educational activities across over 30 schools, from kindergartens to universities, and offer courses that deepen students’ understanding of social contributions. Through lectures and inquiry-based learning, we aim to introduce NPO work and global support, encouraging participation in charity work across Japan. We also facilitate high school-university collaborations to connect students and expand their involvement in social issues.

・Social Business Course
In collaboration with our supporting company, Mobell, a UK telecommunications company, we run social business courses. All participation fees are directed to our school meal support activities. For more details, please click here